Personalized benefits drive retention amid ‘Silver Tsunami’

Published 5 Min Read

Executive sitting at a desk
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  • Key Insight: Learn how nonqualified deferred compensation is becoming table-stakes for executive retention.  
  • What’s at Stake: Losing critical leadership amid accelerating retirements could disrupt strategic continuity and talent pipelines.  
  • Supporting Data: 24% of firms added new executive benefits in 2025 versus an 8% twenty-year average.  
  • Source: Bullets generated by AI with editorial review

With rank-and-file employees the focus of open enrollment, it’s easy to overlook the needs and desires of leaders. But benefit brokers and advisers have a significant opportunity to help reshape executive compensation packages in this competitive market segment. 

Bruce Shutan
Contributing writer

Bruce Shutan is an Employee Benefit News contributing writer based in Portland, Oregon.


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