Are you scared of Twitter? Are you on Twitter personally, but having a hard time selling it to your organization as useful for the larger brand? Consider this a resource to help you make the business case for Twitter. The National Prevention Information Network held a Webcast yesterday outlining the basics of Twitter for health professionals.
First of all, you’re not alone in your Twitter trepidation. While in 2013 Twitter is expected to reach more than 7.1 million U.S. adult users, NPIN points out that that’s only 15% of online adults. And 8% are using it regularly.
