Members of the Society for Human Resource Management can find a benefit broker who is most suited to their needs through a new tool called the SHRM Broker Finder.
The online platform provides members with a curated marketplace to help them research, evaluate and select brokers, advisers and consultants in their respected areas of business.
Broker Finder is a national, searchable list of broker candidates with RFPs included so companies can score and assess candidate responses as part of their evaluation process.

The RFP tool was developed in consultation with both HR professionals and brokers to ensure the RFP considers the issues most essential to effectively matching employers and brokers.
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“In a recent survey, we found that almost a quarter of our population will consider or re-consider benefit broker services over the next year,” says Jessica Perry, SHRM senior vice president of media. “Yet, employers don’t always know where to start in making this critical hire.”
In evaluating options for helping its members find a broker,
The database includes information on more than 1,000 brokers that is searchable by multiple factors, including geographic region and specialties. The platform also provides HR professionals with a select group of verified brokers who have completed a screening process to give employers added insight as they evaluate their broker options.