A new broker’s guide from benefits administration platform provider Selerix urges benefit brokers to transform themselves from product seller to solutions architect with the help of pithy builder analogies that amplify the educational messaging.
In suggesting a blueprint for a stronger workforce built around a comprehensive benefits package, producers are encouraged to lay the foundation for four core offerings that include medical, dental, vision and life. Those recommendations are rounded out with a structural framework of voluntary plans (accident, critical illness, hospital indemnity and long-term care), as well as a support beam (mental health, financial wellness and lifestyle perks) and custom-built features (flexibility and personalization).
