Follow Us
© 2026 Arizent. All rights reserved.
Marketing is part art, science, gut feeling and trial and error. Since every audience is different, the unique relationship with your audience will dictate how to structure your marketing program.
A great place to start is to define your audience, including their challenges and frustrations. Use that as your guide for the type of content to create and how to use it. Buyers go through a decision-making process, and your content can help guide them to a decision.
Keneipp is a partner and coach at Q4intelligence, driving agency transformation.
For reprint and licensing requests for this article, click here.
Leaders from Equifax, Bartaco and Children’s Health gathered in Las Vegas to share their insights and best practices at EBN’s Benefits at Work conference.
Supplemental offerings such as vision, dental, accident and life insurance provide preventive care and essential coverage when things go wrong.
The commercial landscaping company’s benefits manager shares the vendor partnership and internal strategies that improved employee utilization.
Bright Horizons’ 2026 Education Index reveals the opportunity to create a needed bridge between skill building and career advancement.
The CEO of Kolbe Corp. explains why burnout is an instinctive strengths mismatch, not a benefits problem.
