Benefits Think Why advisers may need to tailor their message

Published Updated 4 Min Read

Stop thinking of communication with employers as one-size-fits-all. That’s just not the case.

Employers in different stages of a relationship with you need different types of communication relevant to that relationship. The employer may be a client, an active prospect or someone just looking. Take time to be mindful of that status and communicate accordingly.

Wendy Keneipp
Partner

Keneipp is a partner and coach at Q4intelligence, driving agency transformation.


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