Benefits Think 3 steps to higher small-group profits

Published 3 Min Read

During a recent discussion, one successful adviser told me he was moving into the small group market. When asked why he’s bucking the industry trend, he credited an SBU, or small business unit.

SBU. It sounds like the latest Law & Order spinoff, but a Small Business Unit, a comprehensive upgrade to your small-group block of business, can help you reduce your workload, improve your service and increase profitability.

Nelson Griswold
Founder, NextGen Benefits Mastermind Partnership

Nelson Griswold is founder of the NextGen Benefits Mastermind Partnership and founder and chairman of the ASCEND Agency Growth & Leadership Summit.


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