Benefits Think Advisers need to scrap autopilot mode when it comes to open enrollment

Published 5 Min Read

Yan Krukov from Pexels

This time of year, most benefit advisers are on autopilot. An article published by Verywell Mind offered some interesting insight when it suggested that “the ability to act without really thinking happens when a behavior becomes over-learned.”

Between project plans, service calendars and checklists, the renewal season for advisers is all about maximizing efficiency. As a business owner and entrepreneur, this is an essential part of growing a successful business. However, it’s important to remember what our business truly means on a human level. 

Lester J. Morales
CEO

Lester J. Morales is founder and CEO of Next Impact, as well as creator of the transparent health benefits movement.


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