Few workplace experiences are as isolating as pregnancy loss. Silence, stigma and the absence of clear policies don't just compound grief: they drain loyalty, erode performance and push talent out the door. Yet, nearly one million pregnancies
Surveys consistently show that employees navigating loss are left to improvise. They take vacation time, unpaid leave or simply return to work too soon. The result is predictable: disengagement, burnout and attrition. Research from
Companies spend heavily on employee engagement and retention, yet often overlook one of the most common reasons employees disengage: feeling unsupported in life's hardest moments. Loyalty is not earned through perks or slogans; it is built through action when employees need it most. According to a 2023 survey on family benefits, eight in ten employees say that support for reproductive and family health is a critical factor in choosing or staying with an employer. Among younger workers, those expectations are even higher.
Globally, momentum is building. In the U.K., where I also call home, the government recently expanded bereavement leave to include pregnancy loss and pioneering companies in Europe and beyond have put policies in place that explicitly recognize it. These shifts reflect a new baseline: reproductive health support is no longer "extra," it is essential. In the U.S., however, most workplaces remain silent.
Forward-looking employers see inclusive bereavement care as more than compassion. It is strategic.
Our company sees firsthand how unsupported grief affects both people and performance. That is why we are expanding our platform to include pregnancy loss support, helping companies meet this gap directly.
It is about giving employers the tools to respond with clarity and compassion and giving employees the assurance that they are not alone.










