Advisor strategies

Employers are bracing for double-digit pharmacy cost increases in the next year, but advisers can help them to take steps now to mitigate those cost increases for both their active and pre-retiree populations.

If I had a dollar for every time an industry professional reacted to my choice of college major with, “Risk Management and Insurance?  I didn’t know you could major in that,” I would be a rich man. From what I see, many people who make up the industry did not set out with the intention of working in insurance or employee benefits. So why would a young professional just entering the job market choose employee…

Gibson Insurance and its CEO Tim Leman are known in industry circles for their trailblazing social media presence, but many brokerages still wonder, what is the real return on investment from online marketing?

Commentary: When evaluating the nonmedical space and the products with the greatest level of applicability to an employee, auto and home insurance provide significant protection, comfort and well-being to an employee and their family.

Commentary: Technology is easily duplicated. Even for those who excel at it, technology is not their greatest asset. Brand, marketing and service model make a company.

Commentary: In the popular Netflix series, the main character schemes his way to the pinnacle of power in Washington. Despite his despicable character, viewers cheering him along. But why? Columnist Nelson Griswold suggests a reason that is relevant to your business practice.

Consumer expectations demand advisers establish an online presence, LIMRA research shows. Financial advisory firms are stepping up to meet the demand, and following 3 critical steps to achieve social media success.

Commentary: If you can’t articulate your marketing position clearly in two or three sentences, value-conscious prospects and clients certainly are not going to take the time to figure it out, says columnist Jack Kwicien.

Some universities that provide health insurance to their students are stopping the practice, as they say the Affordable Care Act’s minimal essential health benefits requirements have led to unsustainable cost increases. Those that remain are turning to their brokers to determine the best way to continue offering coverage to their students.

Employees of all ages want disability coverage, but rising health care costs, stagnant wages and cost-shifting keep participation rates low.

Commentary: The quality of writing that appears on a brokerage’s website, newsletters and even social media needs to improve to represent the industry in a more client-centric, modern and sophisticated way, says Wendy Keneipp.

NIPR says 2014 was a record year for processing transactions and inquiries, highlighting the industry’s need and desire for streamlined licensing for benefit brokers and agents.

Commentary: Our minds tell us we’re on the right track, that we’ve got a winner. Unfortunately, we don’t even know we’ve been tricked and it all results in costly and embarrassing missed opportunities, says sales expert John Graham.

As 403(b) plans look more like 401(k)s, plan sponsors are turning to advisers to help with plan design and administration.

Young benefit advisers are spearheading many of the efforts that promise to keep the benefits profession relevant in the 21st century. EBA’s 2015 Rising Stars in Advising are not just navigating the benefits industry, they’re paving its new frontier.

Voluntary business is a well-known tool for brokers to increase their revenue while offering new products. But many employers are hesitant to add these products because of additional administrative burdens they can require. Enter the private health care exchange, says Carlos Ferrera, COO of Solstice Benefits and the Solstice Marketplace. With an exchange, the burden is gone, he says.

The decrease in compensation is negligible since the medical loss ratio took effect, study finds, but other industry organizations disagree.

Commentary: Three reasons Individual contracts are incompatible with ERISA plans and how to handle it, according to The Principal’s Aaron Friedman.

There’s room to grow in the investment-only variable annuity space, and educated advisers are the key.

NAPA’s Certified Plan Fiduciary Advisor credential gives advisers a formal means to show they have the expertise needed to serve as a plan fiduciary, or help plan fiduciaries with their responsibilities.