Advisor strategies

Commentary: In the popular Netflix series, the main character schemes his way to the pinnacle of power in Washington. Despite his despicable character, viewers cheering him along. But why? Columnist Nelson Griswold suggests a reason that is relevant to your business practice.

Consumer expectations demand advisers establish an online presence, LIMRA research shows. Financial advisory firms are stepping up to meet the demand, and following 3 critical steps to achieve social media success.

Commentary: If you can’t articulate your marketing position clearly in two or three sentences, value-conscious prospects and clients certainly are not going to take the time to figure it out, says columnist Jack Kwicien.

Some universities that provide health insurance to their students are stopping the practice, as they say the Affordable Care Act’s minimal essential health benefits requirements have led to unsustainable cost increases. Those that remain are turning to their brokers to determine the best way to continue offering coverage to their students.

Employees of all ages want disability coverage, but rising health care costs, stagnant wages and cost-shifting keep participation rates low.

Commentary: The quality of writing that appears on a brokerage’s website, newsletters and even social media needs to improve to represent the industry in a more client-centric, modern and sophisticated way, says Wendy Keneipp.

NIPR says 2014 was a record year for processing transactions and inquiries, highlighting the industry’s need and desire for streamlined licensing for benefit brokers and agents.

Commentary: Our minds tell us we’re on the right track, that we’ve got a winner. Unfortunately, we don’t even know we’ve been tricked and it all results in costly and embarrassing missed opportunities, says sales expert John Graham.

As 403(b) plans look more like 401(k)s, plan sponsors are turning to advisers to help with plan design and administration.

Young benefit advisers are spearheading many of the efforts that promise to keep the benefits profession relevant in the 21st century. EBA’s 2015 Rising Stars in Advising are not just navigating the benefits industry, they’re paving its new frontier.

Voluntary business is a well-known tool for brokers to increase their revenue while offering new products. But many employers are hesitant to add these products because of additional administrative burdens they can require. Enter the private health care exchange, says Carlos Ferrera, COO of Solstice Benefits and the Solstice Marketplace. With an exchange, the burden is gone, he says.

The decrease in compensation is negligible since the medical loss ratio took effect, study finds, but other industry organizations disagree.

Commentary: Three reasons Individual contracts are incompatible with ERISA plans and how to handle it, according to The Principal’s Aaron Friedman.

There’s room to grow in the investment-only variable annuity space, and educated advisers are the key.

NAPA’s Certified Plan Fiduciary Advisor credential gives advisers a formal means to show they have the expertise needed to serve as a plan fiduciary, or help plan fiduciaries with their responsibilities.

Employers and benefit professionals are urging Congress to pass legislation that would allow employers to offer financial incentives for wellness program participation, despite recent opposition from the Equal Employment Opportunity Commission

Commentary: In response to confusion over the IRS’s role in verifying employers are meeting minimum essential coverage and employer shared responsibility requirements, dozens of ACA reporting have entered the market in the last two years. EmployeeTech’s Michael Weiskirch shares how to find the right tracking solution for your clients.

The “profoundly evil” impression the fastest growing small-group employee benefit brokerage in the country has made on some firms is wrong, says Zenefits’ Parker Conrad. The outspoken CEO shares where Zenefits is headed — and why he wants you to work for him.

Commentary: The loyalty and bonds of the fire department can translate well into a successful insurance culture, says retired fire fighter, Colonial's Brian Summers.

Commentary: From mournful reflection to birthday celebration, the bottom line is your attitude about health reform affects your clients, says David C. Smith