Advisor strategies

Teams of benefit experts debated each other on which type of plan is the future of employer-paid health care during a discussion Tuesday at EBA’s Workplace Benefits Summit in Orlando.

Employers more than ever are seeking innovative solutions for health care cost containment from their benefit advisers, and one industry expert says emerging strategies to help brokers thrive in the coming decade should include voluntary benefit sales and plan integration.

Despite thousands of dollars spent on marketing, one key item is missing for critical illness insurance sales. What is it and how can four simple questions help improve sales?

Offering a supplemental plan for retired military employees can save employers from potential claims — and it also helps brokers add value to their clients and increase their book of business.

Long an afterthought, retirement firms and advisers are pushing their clients to add auto escalation to employer plans.

Commentary: Continue to provide value-added personal service to your clients with these practical tips for marketing benefit programs, says ThinkHR's Laura Kerekes.

Commentary: Brokers don't achieve high organic growth by accident. Successful agencies and brokers have their eyes up — they consistently look ahead, and this foresight drives thoughtful planning that leads to an effective execution strategy, says Zywave's Dave O'Brien.

Questions over program effectiveness, legality and data storage have employers hesitating to implement such plans.

Commentary: Being facilitative and consultative will help you to engage the client in a discussion — not a sales pitch — and it will enable you to make more informed recommendations that are responsive to the client’s values and needs.

Commentary: A new opportunity has emerged, and we have entered another inflection point in an era of change. What each of us does next could very well determine our long-term destiny, says Digital’s Mike Sullivan.

Commentary: Although in their infancy, private exchanges have not yet met predicted adoption rates. Wells Fargo’s Dan Gowen shares why this may be the case.

Robo retirement firms entering the small-plan 401(k) market won’t replace human advisers, industry leaders say.

In the first year of open enrollment on its private benefit exchange, brokerage Lovitt & Touché made some mistakes. But the firm won’t be repeating them, says the Phoenix-based brokerage’s senior vice president.

Commentary: Benefit professionals should take advantage of new technology and services to protect employees and help them resolve ID theft situations, says VEBA’s Tinker Kelly.

Commentary: Being surrounded by experienced underwriters and “Excel wizards” is just enough to make one’s head spin, but it is right where Brian Murphy needs to be as he enters the world of benefit advising.

Broker group hopeful hotline is “first step” in making enrollment through federally-facilitated marketplace an even playing field for agents and brokers

The recently announced mergers of four of the nation’s largest health insurance companies threatens to decrease competition in multiple markets, a threat the American Medical Association says will exceed federal antitrust guidelines and warrants regulatory review. Experts agree brokers will need to work with employer clients to find creative solutions to work with limited plan choices and keep premium costs down.

Many individuals think coverage is too expensive or unnecessary in certain stages of life — that’s why advisers need to emphasize the true cost of a policy and help clients think about their future when discussing life insurance.

Last week's NLRB decision will make many business leaders’ heads spin, issuing a new legal standard to be used when determining if a business is a “joint employer” of another’s employees.

Commentary: The company’s new tactic of comparing itself to brokerages across the country “goes beyond the line of ethical standards,” says HR Technology Advisors' Joe Markland.