America’s labor shortage has spread to the Santa Claus economy.
Like other industries, demand for workers in this sector has surged as Americans try to return to pre-pandemic life. There are about 3,000 open positions across the country for Kris Kringle lookalikes at malls, homes and corporate events, according to Mitch Allen, founder of Dallas-based talent agency HireSanta. The dearth of Santas comes as the U.S. unemployment rate fell more than forecast last month.
