4 strategies to make open enrollment better

Published 1 Min Read

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It’s no secret that employees don’t love open enrollment. The annual task of selecting benefits can feel more like a nuisance than an opportunity to find support systems and benefits offered by an employer. But that’s a missed opportunity for businesses and their workers.

According to Aflac’s 2020-2021 Workforces report, 93% of employees pick the same benefits each year rather than choosing new options. And according to a survey from Voya, 35% of workers don’t fully understand the benefits they sign up for. That can lead to low utilization — and wasted dollars.

Rather than emailing staff a few weeks ahead of open enrollment, keep those communications flowing all year round. Periodic communications and informational blasts about things like HSAs, supplemental health insurance and life insurance benefits will keep options top of mind for workers, and help them gradually build expertise and understanding.

Read more: Strategies to simplify and personalize open enrollment for employees

Amanda Schiavo
Associate Editor

Amanda Schiavo is an associate editor of Employee Benefit News. Follow her on Twitter at @SchiavoAmanda.


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