Employer tips for using video tech
Crumley offers three tips for employers looking to put video tech in place: choosing a model, adapting the process and measuring the results.
When choosing, he says, look at your pain points: where isn’t something happening as effectively as it could? Engage your users in a solution and leverage the technology you have in place.
When adopting a new process, there is almost always a culture impact, he said. Leave room for flexibility, he advised. “I’ve seen many organizations implementing video who end up using it in a completely different way than intended because it was driven by employees or a customer. Start with the content, then worry about format.”
And lastly, he said, measure results. Most platforms that deliver video tech can capture user satisfaction. And look at social interactions — comments, or social media sharing. “But ultimately,” he concluded, “the greatest measure of impact of a new method is you’re getting the business results you’re looking for.”