AI is helping leaders personalize their benefit strategy

Published December 2, 2025 7:00 AM EST Updated December 2, 2025 10:10 AM EST 4 Min Read

Key insight: Discover how embedded AI personalizes benefits decision-making across employees’ everyday platforms.
Expert quote: Sarah Liebel, Nayya COO, says organizations need integrated health-and-wealth data to guide benefits choices.
Supporting data: Nearly three-quarters of employees now consult AI for health and financial questions.
Source: Bullets generated by AI with editorial review

Editor

Lee joined the EBN team in 2022, and covers areas including caregiving, employee health and wellness, healthcare innovation, and company culture. She created EBN's popular Benefits in Action and … Read full bio

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