The three E’s of employer-provided life insurance: Education, encouragement, enrollment

Published 4 Min Read

The days of employees spending their entire careers at one company are long gone, as the average employee will change jobs 12 times throughout their career. This environment of high turnover makes it imperative for employers to provide top-notch benefits to recruit and retain top employees.

Personal and family financial security are big reasons why employees select jobs. One of the first steps they can take toward that financial security is choosing the right mix of employee benefits. Of these benefits, one that is necessary but often overlooked for financial security is group life insurance, which can help to protect an employee’s family in the event that they pass away and their income is lost. Whether you already provide life insurance and are reevaluating your group life plan or you don’t already offer the benefit, there’s a lot of important information to consider when educating, encouraging and enrolling employees.

Greg Poulakos
President, disability/absence and supplemental health

Greg Poulakos is the president of life, disability and supplemental health, specialty businesses at Anthem Blue Cross Blue Shield.


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