If statistics from a recent Pew Research Center study are any indication, employees in the so-called Sandwich Generation increasingly will be looking for benefits to help them better manage the demands of caring for parents and children at the same time. According to the study, nearly half of adults in their 40s and 50s have a living parent and are either raising a young child or financially supporting a grown one.

“That’s certainly something we’ve seen as a trend with employers,” says Chris Duchesne, vice president, Workplace Solutions, with Care.com. “This past year, 45% of our clients who launched the [Care.com] service with employees included our senior care planning service. That was a three-fold increase over what we saw the year prior.”

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