Despite some progress in making employees smarter consumers of health care, pockets of resistance remain, sometimes in surprising places. A recent survey of more than one thousand American adults by FAIR Health showed considerable insensitivity to the cost of physician-provided medical services, among other things.

“Even though this is the age of big data and smartphones, not all consumers are taking full advantage of easily accessible information that can inform critical decisions about their health care,” the report concludes. “While many tools and resources exist today… more work is needed to raise consumer awareness about their availability and value.”

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