Applying for jobs isn't fun, but for many Gen Zers, it's nothing short of tortuous.
A new study from financial consulting firm Clarify Capital found that many
For HR leaders, this is an opportunity to evaluate whether your
"When applicants give up halfway through an application because it's too long, confusing, or expensive, that's a process problem," he says. "HR teams have the power to change that by cutting the bloat and focusing on clarity and communication."
Read more:
Adding insult to injury, the majority of Gen Z job candidates who do complete the application process are being left high and dry: Out of 86% who are looking for a job, only a fraction successfully found a job in their last search. Many also reported encountering scams, ghost jobs and delayed or no response from the employer.
"A vague listing, drawn-out application and total silence after submission might be standard practice, but it's driving Gen Z out of the workforce before they even get in," Baynes says. "Streamlined, respectful hiring is no longer a nice-to-have. It's essential if companies want to compete for fresh talent."
Read more:
Job postings that include details about the company, role requirements and expectations and transparent salary information are a great way to start. As applicants move through the process, timely feedback about next steps can allow them to schedule their time accordingly, better prepare for any financial obligations, or simply know if they have a shot at getting hired. Technology such as AI can also be utilized to answer basic questions about the company or role, and automated communication can take the place of individual responses by hiring managers or recruiters.
Demonstrating respect for applicants should be a standard for companies, not an exception.
"Every stage of hiring is an opportunity to either build trust or lose it," Baynes explains. "Clear job descriptions with salary ranges, humanized outreach, and thoughtful automated updates are no longer luxuries."
Read more:
For companies where hiring methods can use an overhaul, Baynes encourages HR managers to focus on clarity and empathy, and use technology to remove friction rather than adding to it. When the hiring process is done well, companies have a chance to make an immediate positive impression that keeps applicants interested — and sets the standard for what they can expect if hired.
"A respectful, modern hiring process sends a clear message: 'This is how we treat people,'" states Baynes. "When candidates feel seen from day one through transparency, timeliness, and fairness, it sets the tone for a workplace that values its people. That's how you attract and retain top talent."
For more on how to tap in to Gen Z talent, read:
Benefit managers share what's attracting the class of 2025 Gen Z is entering their benefits era. How can benefit managers prepare? Are employers still failing to take Gen Z's mental health seriously? Gen Z wants to make over $100K by 30. Here's how they plan to do it How Gen Z employees prioritize their benefits
