New financial wellness benefits have begun to spring up with various companies across the United States. Businesses such as PricewaterhouseCoopers are offering debt assistance benefits while companies like Geico, Walmart and Starbucks are offering college reimbursement benefits as a means of keeping employees with businesses longer.

Zoe Weintraub, head of business development at Guild Education, says her company partners with these businesses to offer tuition reimbursement benefits for frontline workers who may not have the opportunity rise through the ranks and need to be incentivized to remain with the company.

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