As more companies rethink their approach to DEI, it may be a good time to get back to basics by reviewing the effectiveness of your recruitment strategies.
Puma has gone through their own recruiting audit, headed by Michelle Marshall, the company’s North American head of DEI. When Marshall initially joined the company, their recruitment process often involved looking at candidates from their immediate networks around its U.S. headquarters in Boston. Marshall questioned whether Puma was truly seeing the best talent out there, so her team worked to change things up. Their hard work is paying off — Puma has been named a leader in diversity by the Financial Times and Statista for five years in a row.
