Everyone has seen the videos of working parents having a Zoom meeting only to be interrupted by the antics of some adorable toddler. But while the rest of the world watches with delight, those videos highlight a challenge that is all too real for employed mothers and fathers: a lack of reliable child care.
Even before the pandemic brought this issue to the mainstream, employers had begun to recognize the need to invest in family-focused benefits that help employees find backup care for their children. As early as 2018, major employers including Starbucks and Best Buy announced that they would provide employees with backup child care benefits.
