- Key insight: Discover how FSA/HSA funds are shifting toward consumer AI wearables for preventive care.
- Expert quote: These accounts can drive prevention, not just payments, says Tom Dahl, Truemed.
- Forward look: Anticipate broader benefits personalization as wearables integrate nutrition, fitness and biometric tracking.
Source: Bullets generated by AI with editorial review
Tech-based health devices like Garmin watches and Oura rings are
The collaboration allows employees with an
In addition to voice AI interaction, camera, music, and call and message options, some models of AI glasses can be used for
The partnership fits into a broader mission of helping people take charge of their preventative health and wellness, says Tom Dahl, Truemed's head of enterprise partnerships. "In the employee benefits landscape, we've seen more of a shift towards empowering consumers to use these funds on things that help improve their health and drive better outcomes."
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'A big win for the benefits ecosystem'
Getting employees to engage with preventive health benefits such as annual visits to their GP, dentist and optometrist can be a challenge. By reminding them of HSA and FSA-eligible services, along with products that can help track, advise and motivate better health and wellness, benefit leaders can potentially encourage workers to make better use of their benefits overall, leading to better outcomes and decreased costs.
"[The healthcare industry is] not focused enough on treating and preventing conditions at their root," Dahl says. "One of the most powerful vehicles that we have to do so is these accounts that have been around for a long time, but have not traditionally been thought of in a preventive, proactive way."
For example, if an employee has vision insurance, they can pay for yearly exams and any corrective products with their HSA or FSA. If they choose to purchase Meta glasses and utilize its integrated wellness options, they've put themselves on a path to better health. "We see that as a big win for the benefits ecosystem," says Dahl.
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Promoting personalization
Keeping employees up to date on how they can use their FSA and HSA dollars also makes offerings more personalized — a theme dominating benefits conversations right now, notes Dahl. Having the option to put their funds toward things they enjoy and that contribute to their health empowers and incentivizes them, he adds.
"We've seen this proliferation of wearable devices that help people gain deeper insights into things like their resting heart rate and their metabolic health, and really empower people to really become the CEO of their own health," Dahl says. "The traditional healthcare system has not necessarily been super forward thinking in equipping people in doing that, so it's been cool to see technology companies really take a different angle on helping people make these decisions on their own."
