Benefit managers share what’s attracting the class of 2025

Published 2 Min Read

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Recruiting new grads with trendy benefits is a way to get them in the door, but not always likely to make them stay long-term

Today’s college grads bring fresh perspectives, adaptability and fluency in emerging technologies — valuable assets to any company, says Mei-joy Foster, VP of talent management at global fintech company Blackhawk Network. In return, they’re looking to join a workplace with impactful offerings, meaningful work and a healthy, supportive culture — and are more willing than older generations to walk away if they don’t find it at your organization, she explains.   

“When it comes to early-career talent, we focus on long-term value and real impact. Our remote-only policy, which genuinely supports personal-professional harmony, is the most valued benefit. We don’t just say “work from home;” we trust our teammates to own how, when and where they get their work done. As long as they embrace the core habits of each team that keep us connected and aligned, we give them the freedom to own their workflow. 

We offer a solid home office reimbursement for new employees to improve or refresh their setups so they can show up strong from day one, and a large contribution each year for professional development. 

Lee Hafner
Editor

Lee joined the EBN team in 2022, and covers areas including caregiving, employee health and wellness, healthcare innovation, and company culture. She created EBN's popular Benefits in Action and … Read full bio


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