For the average working-class American, vision is one of the top three most desired benefits when considering whether or not to accept a position with a company, next to affordable healthcare and dental benefits. More than half of employees say vision is an essential benefit — especially those faced with limited funds, according to MetLife’s 2017 Employee Benefit Trends Study. Yet, despite this large demand for vision benefits, only half of employers offer such an option.

A growing number of employers are taking a more holistic view of the product, a trend that may fix that inequity between demand and supply. “Before it was always considered on its own and the larger carriers are trying to tie it into overall health,” says Rosemary Hughes, principal at EPIC Insurance Brokers & Consultants.

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