Real estate company Keller Williams is one of the latest big firms to announce it’s offering associates access to a private health care exchange. Keller Williams’ independently owned and operated offices employ about 89,000 real estate agents — many of whom don’t have health insurance — across the country.
The private exchange will be offered through ConnectedHealth, starting Dec. 1 and will replace the company’s
The move to the private exchange was first discussed about two years ago when “everything solidified with the Affordable Care Act and we knew the
The exchange is being rolled out to the firm’s realtors through a series of webinars led by Keller Williams’ broker, Willis, as well as through an email campaign, ads on the firm’s intranet and leadership training.
The company also talked about the exchange at its recent convention, which was attended by about 8,000 agents. “A lot of them stopped by the [wellness] booth and you would not believe the relief our associates felt by just having an option, to know there would be something they could go to,” says Vander Gheynst.
Real estate is a competitive industry, and the company is launching the exchange in conjunction with a broader wellness program. “The more they can do to influence and provide value to these agents, all the better,” says Joe Donlan, president of
Donlan says the last few months have seen greater interest in private exchanges, particularly for those employers with large part-time populations. “We’ve seen more interest from employers that have that large 1099 population. It is a trend we’re seeing we think will accelerate over the course of 2014 and 2015,” he says.
With respect to the