I still laugh out loud when I see clips of Will Ferrell's impression of George W. Bush in an old "Saturday Night Live" skit depicting the presidential debates of the 2000 election. When asked by the mock debate moderator to share his best argument for his presidential campaign, Ferrell-as-Bush turned directly to the camera and replied, "Strategery." The moment was just plain funny, and the term strategery took on a life of its own.
As I watch the outcome of yet another presidential election with interest, I'm reminded that regardless of who wins (still unknown at presstime), the landscape of employee benefits will change dramatically over the next presidential term. Those of us who manage group health plans will have to look to a very different future and prepare to apply a little "strategery" of our own as we hone our craft under a new set of rules and standards.
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