Rising healthcare costs were no surprise to Bill Hennessey. As a physician, he witnessed prices for healthcare soar while salaries and benefits remained stagnant — seeing firsthand how much the change affected his patients.

“I kept watching prices for healthcare skyrocket, but I didn’t know anybody getting a raise to pay for it,” he says. “We are paying way too much for healthcare. [It’s] such a stressor; it’s the No. 1 reason for bankruptcy in the country, so when I kept hearing about this over and over in my office, I took this as a personal challenge.”

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