When Recode Health CEO Saravanan Chettiar founded Strive Benefits, he aimed to change the small-business benefits landscape by empowering users to take back control of their healthcare and benefits.

The cutting-edge mobile app helps employees manage their healthcare decisions by allowing them to search for providers, store their ID and emergency contact information, look up prescription drug pricing and clinical content, and search for details about their specific benefits plan design.

Chettiar’s efforts are paying off: He is the recipient of a Dig|Benefits Technology Innovator Award, a program designed to recognize visionaries who are driving technology innovation in the employee benefits space. Winners will be honored at the Dig|Benefits conference May 19-20 in Austin, Tex.

Chettiar believes consumerism in benefits will only become more and more commonplace.

“Employees are going to demand greater visibility into their benefits, the choices available to them, and possibly even recommendations based on data and employee behavior,” he says. “The new paradigm of consumerization of benefits is going to evolve in the next decade, and the evolution will gain momentum through technology.

“Brokers and employers need to start focusing on the employee benefit experience, not just at open enrollment but throughout the year.”

For more details on the Dig|Benefits event, including the agenda and registration information, visit the conference website.

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