Maximizing voluntary enrollment is much more than communication blitzes and the latest fancy enrollment technology. Its about thoughtfully assembling a menu of benefit choices that reflect the unique characteristics of the employee population and the composition of your core benefit offerings, then making data-driven adjustments with each new enrollment cycle.
For surprisingly many employers, there comes an aha moment when voluntary benefits are aligned with employee needs, and enrollment results come in strong. Jim OConnor, president of CBIZ Employee Benefit Services, says he has witnessed that moment of revelation many times. It occurs most often, however, when employers with a ho-hum view of voluntary benefits began with low expectations.
