Insurance providers have long struggled to incentivize behaviors that minimize risk — and thus save everyone money. In the past ten years, however, insights from behavioral science have given providers a new framework for encouraging healthy behaviors. Connected devices can translate those behaviors into cost savings.
Following in the footsteps of health insurers that offer Apple Watches to promote daily walking habits, Beam Dental, an AI-powered dental benefits provider, uses this creative approach with dental insurance. With the company’s connected toothbrush and algorithmic underwriting, employers can save on premiums at policy renewal based on how well employees brush.
