By the second week of January, athletic clubs report a doubled increase in volume, based on a flood of New Year’s resolutions to “get in shape.” But as good intentions fall by the wayside, an estimated 80% of those would-be fitness enthusiasts stop showing up by the second week of February — about the same percentage as those who abandon use of wearables within two weeks.
Similarly, companies launch employee wellbeing programs with high expectations about achieving improved employee health and healthcare cost savings by heading off chronic disease. But in some cases, those expectations are dashed when employees either fail to participate or participate only through the assessment phase, without following through on the steps needed to improve health. In both cases, savings fail to materialize.
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