The role of human resources is going through a major shift. In the past, HR concerns took a back seat to bottom-line business needs. This was due in part to a lack of strong HR metrics and ways of measuring them and, on the other side, the balance of power between employer and employee. However, today, in the increasing scramble for top talent, the C-level has woken up to the importance of employee engagement, retention and development.

The impact of employee engagement on loyalty, productivity, innovation and customer satisfaction has revealed that an engaged workforce is not simply a nice-to-have, it’s a necessity for creating an innovative business that can withstand the constant flow of new competition.

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