Getting younger employees to save for retirement is right up there with getting a finicky child to eat their vegetables. Sure, it’s good for them, but it’s not always what they want.
Participation rates and average deferral rates in voluntary enrollment plans for workers younger than 35 are well below those of other age groups, indicating that HR teams may need to take extra steps to reach this segment of their employee base, according to data from Vanguard, a leading 401(k) provider.
