Sales and Marketing

Craig Davidson explains how to help clients with the most complicated of health plan admin duties.

John Lamb provides benefit statement strategies to enhance the total value of benefits to all employees.

Mel Schlesinger addresses how the seemingly age-old tactic of direct mail can still boost sales today.

Nelson Griswold on how to adapt some of the most out-there consumer-centric strategies for your business.

Jack Kwicien tells you how to expand your centers-of-influence year round.

Answers to your clients’ questions before they ask them.

Social media is similar to other marketing strategies in that it’s important to have a plan, but that’s about where the parallels stop.

Americans may say they want to insure their future, but what they buy doesn’t measure up.

5 questions to ask when thinking about improvements to your practice brochure and overall marketing.

The U.S. House of Representatives voted today on key legislation for brokers to practice in multiple states. Find out more and its status in the U.S. Senate.