Sales and Marketing

When it comes to health benefits, most employers want to figure out a strategy and stick with it, year after year. But what should small employers do when their existing plan faces increasing costs, less flexible design choices and the possibility of federal penalties?

Just 38% of parents said they’re extremely comfortable talking about insurance, while 55% are fine discussing the intoxicants, according to a survey released today by State Farm Mutual Automobile Insurance Co.

Concerns about finances, fears of unexpected death and more make this ethnic group a potential target for advisers.

A new poll shows a large gap between the amount of life insurance necessary and what consumers think they have.

Beverly Beattie recently worked with a productivity consultant who taught her and her staff how to set up our environment so that it functions in a way that serves us well. Here are the top three takeaways she gained from this experience.

The best way to eradicate fear is to begin by understanding the distorted thinking that causes it to appear in the first place.

Jennifer Eilers is Employee Benefit Adviser’s 2013 adviser of the year. She excels at both long-term strategic planning and in-person client communication.

Nelson Griswold looks at the consumer-centric benefits sales model to help brokers understand the answer to the important question of who is their customer?

Mel Schlesinger on how to properly make a sale by telling enough people just what you do through these five steps.

John Lamb on why this tool can make HR or benefits manager a “hero” in selecting and purchasing of a new product or service for their organization