
7 ways to communicate health plan value
“It helps [employees] feel more engaged if they understand the value of what you’re providing,” said Joshua Meyer, senior consultant, national communications practice, at the Segal Group, speaking at the International Foundation of Employee Benefit Plans’ annual conference last week in Las Vegas.
During a session, Meyer urged plan sponsors to better communicate the value of their health plans to employees. Here are seven tips on how to do so.

Customize messaging.

Get feedback on messaging before sending it out.

Talk about cost.

Don’t ditch print or face-to-face meetings.

Get vendor help.

Offer testimonials.
