7 ways to communicate health plan value

A benefits package is one of a company’s best tools in recruiting and retaining talent. But employers may be missing out if they don’t do a good job communicating not only available benefits, but the value of such offerings.

“It helps [employees] feel more engaged if they understand the value of what you’re providing,” said Joshua Meyer, senior consultant, national communications practice, at the Segal Group, speaking at the International Foundation of Employee Benefit Plans’ annual conference last week in Las Vegas.