Benefit communication

Lyndsey Allen used to work across the street from Zappos' main office in Henderson, Nev. She'd sit in her cube, watching Zappos staffers stage impromptu parades around the parking lot in themed garb. She was perfectly content at her current job, but wanted something different. For six months, she prowled the Zappos job site and when a recruiter position opened, she pounced. A year-and-a-half later, she conducts phone interviews at a desk in the middle of the Zappos office, where those spontaneous parades now play an important part in her daily work.

You may not be hearing it directly from your employees, but most are not happy with the customer service health plans provide. A new research report published by Temkin Group, a consulting firm, rates the customer experience of 206 large companies across 18 industries.

Health-related applications are among the top three apps employees are most interested in using on their smartphones or tablets. Weather-related apps came in at No. 1, cited by 53.6% of respondents, followed by music (52.9%) and health-related (51.2%).

One-to-one benefits counseling during open enrollment significantly improves employees’ understanding of their benefits, according to a recent post-enrollment survey.

Increasing employee engagement with benefits enrollment is difficult at best - and even more so when attempting to communicate concepts such as high-deductible health plans and health savings accounts. As more employers make the switch to full replacement HDHPs, it's more important than ever that employees fully engage with open enrollment materials so that they understand how to use the plans.

Statistics show 96% of Americans use Facebook, and 46 million check their social media profiles daily. According to the Society for Human Resource Management, more than one-half (56%) of organizations currently use social networking websites when recruiting potential job candidates, a significant increase from 2008, when 34% did so. However, when it comes to in-house communications, most companies still use face-to-face or email to convey key HR/benefits messages and information.

Creating a safety net for your social-media activities has never been more important.

After months of crunching numbers, your company concludes the only way to control its rising health care costs is to replace its current plan with a high-deductible, consumer-driven health plan. You assume employees are going to hate it, and you're already envisioning the nasty calls you're going to get from irate workers who see an increase in their out-of-pocket expenses. So should you even bother asking employees what they think, since the plan design's already a done deal?

As each new generation of young people enters the workforce, they are almost always different from the generations before because of advents in technology and culture.

Social media tools now are present on most corporate intranets, with 61% of companies reporting at least one social media tool available to some or all employees. Read what the most popular Intranet 2.0 tools are according to a new social intranet study.

A new ADP survey shows a wide gap between the goals and reality of how employees understand their benefit plans. Eighty percent of human resources decision-makers believe it's important for employees to fully understand their benefit options, yet they estimate only about 60% of their own employees do – a finding with serious implications for how companies communicate one of the most important parts of their employees' total compensation.

A majority of companies worldwide say they are becoming more knowledgeable about the use of social media tools to connect with and keep their workforces informed. In fact, more than two-thirds of companies surveyed by global professional services company Towers Watson plan to increase their use of social media tools over the next 12 months, though many question their cost effectiveness. The biannual study also found that companies with the best communication programs enhance the communication skills of their leaders and managers, and continuously evaluate performance.

As employer-provided benefits continue to become a bigger portion of labor costs, organizations are increasing employee cost sharing as well as providing employee health education, wellness initiatives and financial education/advice. According to the Employee Benefits Accountability and Consumerism 2011 survey by WorldatWork, 45% of surveyed organizations report that turning employees into educated consumers of benefits is a very high priority for their organization's top management with more senior leaders now acting as advocates.

Gen Y wants to get personal — at least when it comes to their benefits. Although employees rely on the workplace as their number one source of benefits information, new research shows Gen Y is much more likely than other workers to rely on family members and friends for this information.

By 2014, the under-30 population will become the majority of the workforce, a title once held by baby boomers. During this transition, employers must revisit their strategies for engaging younger populations in health care decision-making and lifestyle improvement.

In the digital age of talking via tweet, the term social networks now makes people think of Twitter, Facebook or LinkedIn. However, according to Dr. Larry Miller, president and CEO of Activate Networks, flesh-and-blood social networks are just as critical, if not more important, than those relationships forged in cyberspace.

Benefits professionals annually shake their heads in frustration as they spend countless hours preparing open enrollment materials and conducting benefits meetings, only to see employees spend just minutes considering and making their benefits choices. As this year’s enrollment season approaches, new survey results from Aflac give pros hard proof to show employees that not selecting carefully carries meaningful financial consequences.

With the hefty price tag organizations pay for employee benefits, effectively communicating those offerings to get the highest return on investment is critical - particularly in the current economic environment. To this end, having a vision to engage and motivate workers is one thing. Turning that vision into a successful campaign is quite another.

HR/benefits managers looking for new and more effective ways to interact with baby boomer employees should be inspired by a new Pew Research Center report that found social networking participation among this highly coveted group surged more than 60% in the past year.

New proposed rules for the "uniform summary of coverage" may change the way health insurers and group health plans provide consumers with clear, consistent and comparable information about their health plan benefits and coverage starting in 2012.