Marketing

A robust value proposition can engage and bring in new employees.

By understand how today’s clients consume information, firms can develop and present messaging that will resonate with employers.

The channel for reaching customers and prospects is only growing in strength, with a $38 to $1 ROI.

Knowing your message and strategy are the cornerstones of an effective campaign, according to consultant John Graham.

A loyal employer will spend more money and renew more quickly, according to research.

Benefit consultants don’t need to be code jockeys to improve their search engine results. Rick Ramos advises how to reach the top of the Google heap.

One owner became the largest agent in his area in just three years by using social media and offering services to his community that in turn boost his overall sales.

Subject line and follow-up are the most important elements of an electronic composition, explains Jeremiah Desmarais of Agency Growth Academy.

Brian Kost of Standard Insurance Co. guides the way to avoiding the pitfalls of implementing a new hardship plan.

Boost enrollment participation and next generation recruiting simultaneously with Snapchat, says adviser Eric Silverman.