4 easy strategies to help clients recruit and retain talent

Published August 16, 2019 1:12 PM EDT Updated August 20, 2019 10:10 AM EDT 1 Min Read

In recent years, the labor market has contracted and the job market has expanded. Employers are searching for top talent but face greater competition. Many companies are struggling to retain employees once they are hired and not lose them to competitors after only a year or two of work.

Attracting and retaining new employees is consistently one of the top employer challenges year after year, according to data from Zywave’s annual broker services survey. Sharing talent management tips with your clients is an easy way you can add and help employers address this major pain point.

Offering a competitive benefits package is becoming increasingly important, especially to the younger workforce. But how do employers know what is competitive? There are tech tools available that can help your clients evaluate their current benefits package using benchmarking data specific to the industry, size, plan type and region. This type of tool can identify areas within their plan that may need improvement to help attract top talent.

One of the beauties of technology is that it opens up opportunities for flexibility. With employees being connected to work 24/7 through tech, the nine to five workday no longer exists. The younger generation of employees is used to working around the clock and many expect greater flexibility when it comes to the time spent in the physical office space. Employers that offer telecommuting and a flexible work schedule can have a real competitive advantage over less accommodating companies.

Eric Rentsch

Vice president of product management

Eric Rentsch is vice president of product management at Zywave.

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