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LAS VEGAS — As a benefits broker, if you’re only talking to employers about medical, dental and vision — you’re about to lose them as clients.
That was the takeaway from an adviser-themed panel at Benefits Forum & Expo — a conference hosted by Employee Benefit News and Employee Benefit Adviser — last week: employers want to know about lifestyle benefits that will effectively attract and retain talent. Brokers who don’t deliver will be shown the door.
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