Employee benefits

How AI is changing the face of benefits advising

By Bruce Shutan

Published May 12, 2026 7:00 AM EDT 5 Min Read

Woman sitting at desk working on laptop — Adobe Stock

Key insight: Discover how AI is shifting benefits advisory from reactive guidance to anticipatory, data-driven interventions.
Expert quote: WTW’s Amy Sung says AI frees consultants to focus on organizational design and actionable recommendations.
Forward look: Prepare for agentic AI to reshape broker-client workflows and benefits strategy deployment.
Source: Bullets generated by AI with editorial review

Bruce Shutan

Contributing writer

Bruce Shutan is an Employee Benefit News contributing writer based in Portland, Oregon.

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