Amid a cancer battle, this CEO is building holistic health into his company’s plan design

Published 5 Min Read

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When Rick Betenbough was diagnosed with stage-four pancreatic cancer nearly two years ago, he headed south of the U.S. border in search of alternatives to chemotherapy and radiation. 

Among the medical treatments the CEO of Betenbough Companies received at a clinic in Cancun, Mexico: sound and light infusions not covered by traditional health insurance; cold-pressed juice and nutritional supplements as part of a heavy enzyme and detox treatment for cancer and degenerative diseases known as the Gonzales Protocol; and vitamin D therapy on the beach and Bible study devotionals.

Bruce Shutan
Contributing writer

Bruce Shutan is an Employee Benefit News contributing writer based in Portland, Oregon.


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