A few months ago, I was speaking with a group of like-minded advisers — professionals who dedicate themselves to helping employers and employees break free from a broken healthcare system. We were sharing insights and frustrations, and a common theme emerged: Why is it so hard to get the attention of HR leaders, CFOs and CEOs — the very people who have the most to gain from better health plans?
We’re not pitching gimmicks. We’re offering real, evidence-backed solutions — strategies that lower costs by 20% or more, improve care and deliver transparency. Yet time and again, the message seems to fall on deaf ears. That’s when someone said it out loud: “Do we care more than the consumer?”
