Brokers and advisers have come a long way in managing the supply chain and providing value in employee benefits, but the next critical step for success is focusing on demand.
We have long been a well-established bridge between our clients and insurance providers, often matching their needs to carrier offerings. In the past, we’ve simply provided employers with a few insurance carriers to choose from, assisted with employee education and supported HR teams. But over the past several years – for some longer, others shorter – a marked transition has occurred.
