In January, the Zippia career resource platform analyzed 30 million insurance broker profiles and found that 66% are over age 40, with an average age of 46. This signals an impending talent gap as seasoned agents edge closer to retirement. Making matters worse, the success rate for new brokers is dismally low. Many agencies are struggling to attract, develop and retain younger talent.
To bridge this gap, agencies often bring in sales coaches who monitor CRM inputs and push for productivity. Imagine being a new producer, eager and motivated — only to be handed a phone, a script, and told to set appointments. Calling 200 people to book 10 meetings and enroll one or two clients? That’s a heavy dose of rejection. It’s no surprise many burn out within the first year.
