Advisor strategies

Commentary: Want to grow your business? Then never ask a client for a referral, says columnist Nelson Griswold. Referral marketing is one of the most effective marketing strategies, but it must be done the right way, he adds.

Commentary: Given the shifts in the industry, advisers also need to help plan sponsor clients think about retirement benefit programs from a different perspective, says T. Rowe Price’s Francisco Negron.

Benefit experts and thought leaders will discuss some of the most important and possibly industry-changing trends for the coming year at this year’s Workplace Benefits Renaissance in Atlantic City, Feb. 24-26.

Commentary: The market place has changed and your role must adapt. Columnist Jack Kwicien proves his point through an analogous set of market dynamics.

A new bipartisan bill has been introduced on the House floor to separate broker commissions from a medical loss ratio formula many in the industry say threatens agent compensation.

Consumers cite complex language, lack of time as roadblocks to making a purchase, study finds.

Brokers and agents say the state exchanges did little to engage them during the first enrollment period under the ACA, and many in the industry agree improving the partnership between the exchanges and brokers will be critical to the survival of the state marketplaces.

Not all corporate data breaches are of the spectacular variety that health insurer Anthem recently announced, involving 80 million members. But any company that offers a wellness program needs to take special precautions to ensure employee health information doesn’t fall into the wrong hands.

Broker information was not compromised as part of a cyber-attack on Anthem’s IT system and the carrier says it is working with brokers to assist and inform their clients about the breach.

Commentary: Step up your game or your clients may choose to become your competitors, says the head of Pittsburgh Business Group on Health

EBA is looking for industry leaders age 35 and younger to be featured our April issue.

Commentary: The real marketing revolution rejects the idea that marketing is something companies do. John Graham shares 3 ways to turn your clients into your sales team.

Benefit Advisors Network partners with exchange firm to help clients get coverage for benefit-ineligible employees.

An atypical market culture has left benefit firms vulnerable to the destructive powers of inertia, says Joe Markland, and advisers must change their mindset to survive.

Both groups place a high importance on life insurance and are most receptive to it, LIMRA finds.

Stomach, headache claims rise significantly following the Super Bowl, study shows.

Brokers cite rate increases, increased complexity and poor plan quality as top concerns with the health care law.

Automatic features in 401(k) plans have proved highly effective at increasing employee engagement in saving for retirement, so why are some employers still not offering them?

Any new regulations must address ‘real problems in the marketplace,’ NAIFA says.

Russ Blakely’s partnership with a Tennessee physician network is strengthening the doctor-patient relationship and saving scores of money in the process