Advisor strategies

Employees signing on to the PBE through their employer gain access to a unique package of discount coupons for movies, amusement parks, car rentals and sporting events.

The DOL’s impending fiduciary rule will accelerate employers’ move toward vetting for experienced brokers, one expert says, adding that a formal process would help plan sponsors better spot suitable firms.

Industry experts say the new regulations will be announced soon, but many benefit brokers are hoping its release is pushed back.

Brokers fall short with their clients when they fail to help workers make the most of their benefits, says Mike Hanner.

The strategy involves anticipating the needs of those employees who use the most resources in between doctor visits and automating processes to manage their treatment plans.

Movie, restaurant and theme park discounts are among the incentives being offered by the marketplace operator.

The carriers offering the supplemental benefits see a value-add for employers that sign on, but experts say advisers will play a critical role in getting employees engaged.

The chief drivers of cost in any healthcare plan are the sickest patients in the pool, prompting clients to consider options that specifically address chronic care management.

Six thoughts about the supplemental benefit sales process for brokers to keep in mind, including the value of partnerships and the importance of knowing that revenue and commission percentages are not the same thing.

Employers are incorporating managing healthy senses with well-being benefits for a more holistic approach.

The carriers offering the supplemental benefits see a value-add for employers that sign on, but experts say advisers will play a critical role in getting employees engaged.

Cornerstone Insurance Group beefs up its offerings – and even hires a staff wellness director – to win over plan sponsors.

Some of the early entrants to the PBE market may plateau because their strategy to selling exchanges is flawed, says Frenkel Benefits’ Craig Hasday.

Ted Benna, who was instrumental in designing early 401(k) plans, comes out of retirement to help small and mid-sized businesses determine whether they’re getting their money’s worth from plan charges.

Advisers and employers are incorporating managing healthy senses with well-being benefits for a more holistic approach.

With carriers such as Anthem/BCBS cutting commissions and the government continuing to throw down regulatory hurdles, these four steps can help agencies succeed in an ever-more demanding environment.

Accommodating employees who are experiencing disabling illnesses or injuries can help them work more comfortably, boost output and minimize absences.

The strategy to sell exchanges as a product rather than a solution could lead to employer disinterest, says Craig Hasday.

Benefit agencies often thrive by hiring more salespeople, but this can undercut the firm’s long-term viability, says adviser Eric Silverman.

Faced with rising insurance premiums, employees are poised to change the rules of the game by demanding cost transparency and quality information, says adviser Mark Gaunya.