Advisor strategies

Employees signing on to the PBE through their employer gain access to a unique package of discount coupons for movies, amusement parks, car rentals and sporting events.

The DOL’s impending fiduciary rule will accelerate employers’ move toward vetting for experienced brokers, one expert says, adding that a formal process would help plan sponsors better spot suitable firms.

Industry experts say the new regulations will be announced soon, but many benefit brokers are hoping its release is pushed back.

Brokers fall short with their clients when they fail to help workers make the most of their benefits, says Mike Hanner.

The strategy involves anticipating the needs of those employees who use the most resources in between doctor visits and automating processes to manage their treatment plans.

Movie, restaurant and theme park discounts are among the incentives being offered by the marketplace operator.

The carriers offering the supplemental benefits see a value-add for employers that sign on, but experts say advisers will play a critical role in getting employees engaged.

The chief drivers of cost in any healthcare plan are the sickest patients in the pool, prompting clients to consider options that specifically address chronic care management.

Six thoughts about the supplemental benefit sales process for brokers to keep in mind, including the value of partnerships and the importance of knowing that revenue and commission percentages are not the same thing.

Employers are incorporating managing healthy senses with well-being benefits for a more holistic approach.