Healthcare

For this year's Preparing for Open Enrollment series, EBN asked you, our readers, to give us your advice for improving this perennial event. Here is the first of three articles featuring your responses, which deals with enrollment communications.

You've likely seen magazine ads, radio commercials and TV promoting miracle treatments for hair loss. Unfortunately, that is what's needed for those treatments to work - a miracle.

The recession has been a double-edged sword to employers, forcing them to contend with the productivity and morale issues brought on by staff layoffs but also the financial squeeze of rising unemployment insurance taxes, COBRA costs and severance packages.

As employers start to conduct cost-benefit analysis on providing health insurance under the health law, they should also study some proposals by the National Commission on Fiscal Responsibility and Reform.

Growth in the long-term care market has been on the upswing the past several years. The turbulent economy and recent changes to health care have increased awareness of this valuable protection. Employers are taking this time to re-evaluate their employee benefits and many see LTC insurance as a product that can be easily added to a benefit plan without a lot of additional costs.

Want to know how workplace voluntary benefits can be your new secret weapon in sales? Read on. But first, a tale of three benefit brokers...

In all sectors of the financial services industry, there is an almost maniacal quest for "alpha," or performing above the norm. Careers, fortunes and even companies are made or broken on their ability to deliver alpha.

With millions of baby boomers on the brink of retirement and the effects of the economic meltdown in 2008 that left many employees with depleted 401(k) account balances, helping employees manage their money into retirement is a growing concern for employers.Once employees make the move from accumulating to drawing down their assets, the focus shifts from maximizing the growth rate of those assets to maximizing the ability to sustain income from them over long periods of time.

Amid the nationwide noise of budget debates and court battles over the constitutionality of health care reform, Vermont has gone largely unnoticed as its legislature uses the Patient Protection and Affordable Care Act's state exchange requirement to set the stage for an eventual switch to a single-payer health care system. Bob Gaydos, president of the Benefits Group of New England, spoke with EBA about his efforts to slow down the fast-paced bill that, as of press time, had already passed in the House and was a week or two away from passing in the Senate. "There's no doubt it'll pass at this point," says Gaydos. "You've got to applaud the governor on a well-played political hand."

It's like taking gourmet cooking lessons, but continuing to eat at drive-throughs. It's like buying a highly praised book and leaving it on the shelf. In a similar fashion, your clients' wellness programs might not reach their potential if they are unable to engage employees and change behavior.